Rob Tanner

EPISODE 13 Feb 9, 2015
Marketing + Auto-Responses
with Rob Tanner | Charity of the week: Lyme Light Foundation

This week I stop by Rob Tanner’s office in Madison to have a lively and funny conversation about marketing. We talk a lot about nonconscious and automatic responses and how they are and can be used in marketing. Very cool chat.

This week I stop by Rob Tanner’s office in Madison to have a lively and funny conversation about marketing. We talk a lot about nonconscious and automatic responses and how they are and can be used in marketing. Very cool chat.

1:55 Personal brand
5:20 Evolutionary consumption
8:10 Nonconsciousness
12:10 Justifying behavior
17:30 Social power
20:00 Madison
21:50 Old people for driving slow
24:15 Trillions of meanings
26:05 Buying a car
27:35 Rational?
30:40 Idealist
40:25 Adaptive optimism
47:00 Online education bubble
52:40 Lyme disease
1:00:25 Cultural differences
1:03:30 An honest face