Morgan Ward

EPISODE 2 Nov 24, 2014
Gift Giving
with Morgan Ward | Charity of the week: Vogel Alcove

Morgan Ward is an assistant professor of Marketing at Cox School of Business at SMU. We talk about the psychology of luxury purchases, why brand names were so important to us during awkward teen years, and new insights into our music and TV preferences. Most importantly, we will help you with gifting decisions and give you interesting topics to talk about when you are in those Black Friday lines.

Bonus Black Friday Episode: With the holidays approaching, I decided to launch a special episode about gift giving. I'm joined by guest Morgan Ward, assistant professor of marketing at Cox School of Business at SMU. We talk about the psychology of luxury purchases, why brand names were so important to us during awkward teen years, and new insights into our music and TV preferences. Most importantly, we will help you with gifting decisions and give you interesting topics to talk about when you are in those Black Friday lines.

Table of Contents
3:40 Should the devil sell Prada?
12:45 Teen years and style
14:50 Subtleties of branding and logos
17:40 Why music and TV is all the same
28:40 Media opening minds?
32:10 Creativity from boredom
34:45 Gift giving advise
37:25 Spouses be shopping
48:30 If you like this, you will also like a bottomless pit of material possessions!
51:20 Final thoughts on gift giving and luxury goods
54:55 The future of cool kids