Gad Saad

EPISODE 40 Aug 3, 2015
Marketing + Consumption
with Gad Saad | Charity of the week: Orange County Animal Care Group

Gad Saad is an evolutionary behavioral scientist at the John Molson School of Business (Concordia University, Montreal, Quebec, Canada) who is known for applying evolutionary psychology to marketing and consumer behavior. This week we talk about how evolutionary psychology relates to marketing and the biological mechanisms that drive human consumption.